Topic 4

Consumer engagement

4.1. Circular Citizens

Presenter: Angelina Korsunova-Tsaruk (University of Helsinki)

By the end of this class the concept and peculiarities of Circular Economy in its regards to citizens and workers, from behavioural challenges in circular practices as usually, discussions on the topic often center on the technological solutions, while little attention is paid to societal norms, citizens’ willingness and motivation to be active in the Circular Economy. 

Further Reading

Circular Citizens

4.2. How fashion designers can help us transition to sustainable futures

Presenter: Julia Valle Noronha (Aalto University)

This presentation proposes different perspectives for the viewer to analyse the impacts of fashion and consumption based on the idea of scales of transformation and practices of wearing. Shifting the industrial perseption to the wearer’s reality.