Part 2:


(understanding the value-chain)

According to Porter*, a value chain represents sets of activities (primary and support) which create a product and/or a service, adding value to the raw material as a system divided into sub-systems.

In the case of the New Cotton Project, value is added to the post-consumer textile waste by transforming it into a circular product through various textile processes, the assessment of its life cycle and through the engagement with the final consumer.

The knowledge level of the interactive map introduces you to the value-adding activities carried out by our partners.

Expected time dedication: 1 hour
(only map, without further reading).
Use desktop devices for best experience.

*Porter, Michael E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York.: Simon and Schuster. ISBN 9781416595847.

Before you begin

As the first map (the ‘Material Flow’) can be complicated, watch the following video to ensure you understood how the New Cotton Project’s ecosystem works.

Sourcing post-consumer textile waste

Coming soon...


Coming soon...


Digital Printing

Design considerations

  • Made to be Remade (adidas)

As you might be aware, H&M Group currently have a working take-back programme collected through bins in-store. Thus we are presenting their experience through one of the Business Insider videos:

More on H&M Group’s approach to their take-back programme can be found here.

Material for further research

Sourcing PCTW
REvolve’s report (coming soon)
Kipas slides and video about the process
Inovafil slides and video about the process
Kipas slides about the weaving, dyeing and finishing their fabrics
Tekstina fabric production video
Tekstina testing video
Digital printing video
Made to be remade
adidas video on their sustainability strategy
Tech insider video on adidas
Guidelines to designing a circular collection
Presentation by Fashion for Good
Life-cycle assessment (LCA) and Eco-labelling
Presentation by RISE
LCA video
H&M Group on Business Insider
Business models