Topic 4:
Consumer engagement
MAIN CLASS
Lecturer: Linda Turunen
Postdoctoral researcher
Department of Management Studies Aalto University
Check our supplementary classes for more information on the topic.
Aligned with supplementary class 3.4 where Linda discusses the business model behind second-hand businesses, this class presents the weight added by consumers on such practices. By analysing the second-hand industry from a consumer’s perspective Turunen opens the dialogue towards textile consumer engagement in the circular economy.